Newseum’s website is one of the finest websites around. The ticket page on the website very clearly states the specifications and the prices of tickets for different categories of visitors. The biggest incentive for visitors buying tickets online is the 10% discount that Newseum offers- ‘Purchase tickets online and receive a 10% discount.’ The annual membership schemes have also been advertised on this page. The simple and uncluttered layout of the website gives it a flow while the colours used primarily are white and blue which add to the lucidity of the site.
There is a page called ‘Shop Online’ which works on the format of e-commerce sites. One can view the items on sale and load them onto a cart and go ahead with online shopping. The items available in the Newseum have been neatly classified into categories like Clothing and accessories, books, gifts, mugs and drinkware, music and DVDs, posters and prints, toys and games etc. There are also broad themes of products like Elvis Presley, Clearance, First Amendment, Journalism, Presidents and Politics etc. Classifying the items into categories and themes ensures that a potential buyer doesn’t get confused and can go through the entire shopping process effortlessly.
Most of the products available at the online Shoppe are souvenirs that one would like to take home after visiting the Newseum. For example: DVD – A Glimpse of Life: The Pulitzer Photographs or “Trust me…I’m a reporter” coffee mug. People visiting the site to gather information or ticket details may not be interested. But it certainly is a useful tool for the ones who have visited Newseum. They might have missed out on the souvenirs then or might just go for it for the sheer convenience of buying things online.
On the other hand, selling tickets online is the most convenient way to go about it as most of the people would like to buy tickets without much hassle as and when they are surfing the site. Also, the elaborate information available on the website about the various exhibits and shows in the Newseum provides visitors ease of choice. Newseum.org is a very effective website and reaches out to its audience well. It stands out on the basis of the simplicity of layout and flow of information.
I completely agree. newseum.org is indeed a very effective website. The reviewer has selected and explained a couple of pages which are important. The review also makes surfing simple.
ReplyDeletegood post, nice review, but I dunno why did you complete both options ????
ReplyDelete....Sajol